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Showing posts with the label advertising

Monday (Blogophilia 33.9)

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It's not nice to fool mother nature. If you are old like me, you remember the Chiffon margarine commercial. Mother Nature is traipsing through the woods and is approached with a tub of something she thinks is butter. Every time she was sold a bill of goods. The product was supposedly so good it would even fool her. All the commercials ended with her coming unglued at the shattering illusion. She would snap her fingers after saying the above statement, summoning thunder, with elephants or tigers chasing the camera. It was a cute bit. Did everything a good ad should. The catch phrase entered the lexicon, even though the product isn't widely available anymore. But like all marketing and advertising, it was based on a lie: Buy our product and improve your life.  Being lied to is never a fun thing. You expect one thing and get another. It happens constantly. It is why we are so cynical these days. Nothing is as it seems. Photoshopped, autotuned and manipulated, ...